We Know
diamonds
We are a specialist marketing agency dedicated to the natural diamond and laboratory-grown diamond sectors.
WHO WE ARE
Grown Mined provides thoughtful marketing, copywriting and branding services for laboratory-grown diamond and natural diamond businesses. We understand the nuances of the diamond industry at an international level and can provide services at all stages of the diamond pipeline for B2B and B2C companies.
Our team are skilled within the diamond sector and have received training from the Natural Diamond Council (NDC), De Beers Group and the Gemological Institute of America (GIA).
What We Do
DIAMOND COPYWRITING
Diamond Brand Development
Diamond Marketing Campaigns
Diamond Industry Press & Promotion
“Diamonds have their own language. We translate this for B2B and B2C audiences with personality and confidence.”
Unique to You
Grown Mined can assist with small tasks or offer a complete marketing service that aligns with your international ambitions.
Our diamond marketing and copywriting services include graphic design, website design and build, and social media management.
The Language of Laboratory-Grown Diamonds
This fast-growing product category requires marketing finesse to ensure accurate disclosure and spark demand among consumers. Our laboratory-grown diamond marketing services acknowledge the NDC x NAJ Diamond Terminology Guidelines, recognise international best practice, and reflect increasingly stringent ‘green’ marketing rules from the likes of the UK Competition and Markets Authority (CMA).
The Future of Natural Diamonds
Having collaborated with some of the most important businesses in the natural diamond sector, Grown Mined is well-placed to provide expert content services to diamond miners, manufacturers, suppliers, and diamond jewellery brands.
We help our clients communicate the story around their diamonds and/or diamond-related services, whether that’s sustainable practices, environmental projects or simply new collections to be promoted. Our goal is to ensure the future of natural diamonds with considered diamond marketing services.
Our
CLIENTS
Start-ups and established players
We work with diamond manufacturers, innovative technology firms, high jewellery brands, leading industry bodies, auction houses and independent retailers. We tailor our services to suit your audience.
Meet Our Founder
Sarah Jordan is an experienced journalist and marketing specialist. It’s her passion for the diamond industry that’s shaped Grown Mined and has enabled her to build an impressive repertoire of clients. Sarah is also the Director of The William Agency – a brand storytelling and content marketing company in Birmingham, UK.
Choose an Agency that Knows Diamonds…
There’s power in being specialised. Choose a trusted, reliable and experienced marketing team that’s aware of your specific market conditions.